Case Study: L.L. Bean boosts digital agility with headless commerce from Consumer Goods Technology

L.L. Bean - Customer Case Study

The customer, L.L. Bean, a century-old direct-to-consumer retailer, sought to increase its agility and speed to market to meet evolving consumer expectations. The vendor, Consumer Goods Technology, detailed how L.L. Bean partnered with commercetools to implement a headless commerce solution, decoupling its front-end and back-end systems.

The solution from commercetools, implemented via Consumer Goods Technology, provided L.L. Bean with a flexible, API-driven architecture. This allowed separate teams to work simultaneously, accelerating the pace of innovation from a handful of annual launches to new site capabilities on a weekly basis. The results included enhanced mobile, social commerce, and customer service capabilities, which improved the online customer experience and drove increased customer loyalty during supply chain disruptions.

L.L. Bean

JJ Rouhana

Chief Information Officer