Case Study: Pfizer boosts consumer engagement and nutrition guidance with Consumer Goods Technology’s Nutrition Possible

Pfizer - Customer Case Study

The customer, Pfizer Consumer Healthcare, a division of Pfizer, faced the challenge of building deeper, direct relationships with consumers who were confused by the dietary supplement market. They needed to move beyond simple product sales to provide trusted, personalized health guidance. The vendor, Consumer Goods Technology, supported the development of a digital solution to address this.

The implemented solution was NutritionPossible.com, a website providing personalized supplement recommendations and expert content. This resource from Consumer Goods Technology successfully engaged over 1.8 million unique visitors and garnered more than 45,000 Facebook fans, significantly increasing brand awareness and fostering a community around wellness for Pfizer.

Pfizer

Amy McInnis

Associate Product Manager