Case Study: Crisp achieves data-driven customer acquisition insights with Consumer Goods Technology

Crisp - Customer Case Study

Zest Tea, a high-energy tea brand, faced a significant challenge when it expanded from a direct-to-consumer model to retail stores. Moving into retail caused the company to lose access to the immediate, rich data it was accustomed to, making it difficult to run the business in a data-driven way and forcing the CEO to spend valuable time building reports. To overcome this, Zest Tea partnered with the programmatic commerce platform Crisp.

Crisp provided Zest Tea with a solution to efficiently analyze retail buying trends and track promotional effectiveness. Using Crisp's platform, the team could monitor fill rates to prevent out-of-stocks, identify regional sales trends to optimize product mix, and make data-driven decisions across sales, marketing, and operations. The partnership saved the team dozens of hours per month in data analysis and democratized sophisticated data access across the entire company, giving Zest Tea the capabilities of a much larger organization.

Crisp

James Fayal

Chief Executive Officer