Case Study: Procter & Gamble accelerates shopper insights and product development with Consumer Goods Technology virtual solutions

Procter & Gamble - Customer Case Study

Procter & Gamble (P&G) sought to enhance its market research capabilities to better understand consumer needs and accelerate product development. The company challenged its Global Business Services organization to find a more efficient alternative to traditional, costly methods. To achieve this, P&G initially worked with Consumer Goods Technology and other providers to establish virtual reality centers for creating simulated shopping environments.

The vendor, Consumer Goods Technology, partnered with P&G to implement a comprehensive virtual solutions program. This involved creating and managing a global network of virtual reality centers to test product placement and packaging with consumers. The solution significantly reduced time-to-market, cutting the development timeline for one product by roughly 50 percent, while also lowering costs and improving collaboration with retail partners.

Procter & Gamble

Bernard Eloy

Associate Director