Case Study: Sam's Club boosts targeted offer redemptions and incremental sales with Consumer Goods Technology

Sam's Club Drills into Data with Targeted Offers

Sam's Club, a membership-based warehouse retailer, faced the challenge of moving beyond its mass-market Instant Savings mailers to deliver personalized, relevant offers to its members. To address this, they partnered with the vendor Consumer Goods Technology and Triad Retail Media to leverage their first-party transaction data and create a more targeted marketing program.

The solution, called "targeted incentive offers," used data aggregated on the Walmart Exchange platform to define specific audience segments. Consumer Goods Technology and Triad Retail Media then helped execute a digital media mix to send these groups personalized coupons. This strategy yielded significant results, including one campaign for Foster Farms that achieved a 7% redemption rate and a 38% repurchase rate. Another campaign with Unilever drove $3.2 million in incremental sales with a remarkably high return on investment from a $90,000 spend.

Sam's Club

Adrien Fung

Vice President of Online Engagement