Case Study: Argo Tea boosts sales and shelf visibility with Cooler Screens from Consumer Goods Technology

Driving Excitement and Visibility During Argo Tea’s Relaunch

Argo Tea, a premium ready-to-drink beverage company, sought to drive excitement and visibility for its brand relaunch into Walgreens stores. To meet this challenge, they partnered with the vendor Consumer Goods Technology and utilized Cooler Screens' digitally connected cooler display technology to engage consumers directly at the point of sale.

The solution implemented by Consumer Goods Technology involved installing these digital displays in 60 Walgreens locations, acting as a dynamic billboard for Argo Tea. This provided significant unintended benefits during the pandemic, including a major sales lift of up to 26% in stores with the technology and providing crucial daily inventory visibility. Argo Tea considered the partnership a game changer and plans to increase its investment in this technology from Consumer Goods Technology.

Argo Tea

Peter Kazanas

VP of sales