Case Study: Jelly Belly Candy Company boosts customer retention and sales with Microsoft Dynamics CRM

Jelly Belly Candy Company - Customer Case Study

Jelly Belly Candy Company, a growing confectionery business, sought to standardize its sales process and improve customer retention after implementing a Lawson ERP system. Their challenge was a lack of a formal system to track sales leads and customer interactions, which hindered their efficiency and growth. To address this, they turned to vendor Consumer Goods Technology and, with the help of Microsoft Gold Certified Partner Webfortis, implemented Microsoft Dynamics CRM.

The solution from Consumer Goods Technology and Webfortis was deployed in under three months. It integrated with the existing ERP system and introduced standardized processes for tracking sales activity and a new outbound-calling program. The results were significant: customer churn was reduced by 45-50%, and the program generated an additional $60,000 in monthly revenue, allowing the investment to pay for itself in less than three months.

Jelly Belly Candy Company

Dan Rosman

Vice president of Information Technology