Case Study: Mondelez International boosts media campaign performance with Consumer Goods Technology

Mondelez Boosts Media Campaign Performance

Mondelez International, a global snack food manufacturer, faced the significant challenge of measuring and optimizing its media campaign performance across over 150 countries, especially amid tightening data privacy regulations. To address this, the company tapped into its relationship with its vendor, DoubleVerify, and leveraged their Authentic Attention product to enhance its performance measurement efforts.

DoubleVerify's solution analyzed over 50 data points across consumer exposure and engagement in a privacy-compliant way. This provided Mondelez with timely, comprehensive data for campaign optimization. The insights were immediately impactful; on a cross-channel display campaign, high-exposure impressions led to a 9-point increase in brand favorability and a 5-point boost in purchase intent with the primary demographic.

Mondelez International

Jennifer Brain-Mennes

Director of Global Media Strategy & Planning