Case Study: Del Monte Foods optimizes trade promotion management with Oracle Siebel and Deloitte Consulting

Del Monte Foods - Customer Case Study

Del Monte Foods, a major food and pet products company, faced challenges with an outdated and inefficient trade promotion management (TPM) system. Their old application was difficult to use, lacked analytical capabilities, and created a high administrative burden for their sales force, preventing them from focusing on strategic work. To address this, they partnered with vendor Consumer Goods Technology and implemented a new TPM solution from Oracle/Siebel with the help of Deloitte Consulting.

The implemented Oracle/Siebel solution, facilitated by Consumer Goods Technology, streamlined Del Monte's TPM processes and integrated them with other key systems. This provided critical new functionalities like event-level ROI analysis and KPI dashboards. The results included a reduced administrative burden for the sales team, improved forecasting accuracy for the supply chain, and better visibility into promotional performance, enabling more efficient and effective trade spending.

Del Monte Foods

Andy Wojewodka

IT Business Consulting