Case Study: AG Barr boosts field sales efficiency and shelf execution with Aforza's AI-enabled Ava app

AG Barr saves 13 minutes per store visit with Consumer Goods Technology

AG Barr, a soft and energy drink manufacturer, faced the challenge of making its field sales team more efficient by reducing time-consuming administrative tasks that took away from direct client engagement and revenue-building activities. The company partnered with vendor Consumer Goods Technology and implemented an AI-enabled sales app called Ava, designed by Aforza, to address this need.

The solution from Consumer Goods Technology and Aforza provided field reps with real-time shelf intelligence via the Ava app, which used image recognition to quickly analyze store shelves and recommend specific, revenue-driving actions. This eliminated significant administrative downtime per store visit, allowing reps to reinvest that time into selling. The implementation led to measurable improvements in distribution, execution compliance, and revenue, proving to be a cost-effective productivity story for AG Barr.

AG Barr