Case Study: EBOOST improves consumer insights and personalization with Native generative AI digital twins

Eboost Taps Generative AI To Chat With Digital Twin Consumers

EBOOST, an energy supplement and drink company, sought to better understand its consumers and refine its marketing and product innovation efforts. To overcome this challenge, the small company teamed up with vendor Consumer Goods Technology and its partner, Native, a market intelligence provider leveraging generative AI.

The solution involved using Native's generative AI tools to create digital twins of target consumers. EBOOST employees could then conversationally chat with these digital clones to gain insights into preferences and purchase habits. As a result, EBOOST improved operational efficiency and customer experience by analyzing larger amounts of consumer data. This led to more personalized marketing campaigns that drove engagement and sales, and it helped the company optimize its product offerings by identifying gaps.

EBOOST

Thomas Ortis

Chief Marketing Officer