Case Study: Diamond Foods improves trade promotion planning with Oracle Demantra and Inspirage

Diamond Foods Completes Mission Critical TPM Journey

Diamond Foods, a food company with brands like Pop Secret and Kettle Brand, faced a challenge in managing trade promotions after acquiring several companies with different processes and systems. They needed a solution to improve forecasting, planning, and analytics. The company partnered with vendor Consumer Goods Technology and chose to implement Oracle Demantra Promotion and Trade Planning to gain better visibility and control over their promotional strategy.

With the help of implementation partner Inspirage, Consumer Goods Technology provided a solution that included clear ownership by the sales department and a realistic three-year timeline. The results included synchronized promotion planning across all brands, improved internal communications, and the new ability to analyze a promotion's impact on budget and profitability during the planning process. This has allowed Diamond Foods to optimize trade funding and achieve higher levels of collaboration with its retail partners.

Diamond Foods

Marie Hanson

 Senior Vice President