Case Study: Idahoan Foods boosts Gen Z engagement and sales with TikTok campaigns by Consumer Goods Technology

Idahoan Foods - Customer Case Study

Customer Idahoan Foods, a food manufacturer, sought to better connect with Gen Z consumers. To meet this marketing challenge, they worked with Consumer Goods Technology on a TikTok campaign to engage this new audience in a fun and attention-grabbing way.

The solution from Consumer Goods Technology was a two-pronged TikTok strategy. This included the #idahoanmash culinary challenge and the #mashoutchallenge dance, which involved creating a custom song and choreography with influencers. For Consumer Goods Technology, the campaign was highly successful, driving over 14 million total views, an engagement rate exceeding 20%, and ultimately contributing to a 12.6% increase in product buy rates for the larger Project PULL initiative.

Idahoan Foods

Ryan Ellis

Vice President, Retail Marketing & Business Development