Case Study: Distell digitizes retail execution and trade promotion management with Aforza

How Distell Is Digitizing REX & TPM to Seize Global Growth

Distell, a producer and marketer of wines and spirits in Africa, faced challenges with fragmented communication and a lack of cohesion in its trade programs. This hindered its ability to target key customers effectively and illustrate its investment in their success, which was a major obstacle to its global growth strategy. To address this, Distell partnered with the vendor Aforza to digitize its retail execution and trade promotion management capabilities.

By implementing Aforza's solution built on Salesforce and Google Cloud, Distell integrated all its trade-facing units onto a single platform. This provided real-time visibility into promotion performance and enabled the company to swiftly collect, analyze, and act on data at the point of purchase. The solution equipped sales teams with mobile offline capabilities and hyper-local intelligence, transforming its planning and retail execution process and aligning the entire organization.

Distell

Craig Price

Head of Sales Center of Excellence