Case Study: Casella Family Brands boosts field sales excellence with StayinFront retail execution solutions

Casella Family Brands Boosts Field Sales Excellence

Casella Family Brands, an Australian wine manufacturer, sought to boost field sales excellence for its on and off-premise liquor outlets. To address this challenge, the company extended its long-term partnership with vendor Consumer Goods Technology, continuing to leverage their StayinFront TouchCG retail execution and mobile solutions.

The solution implemented by Consumer Goods Technology provided field representatives and managers with the tools to facilitate improved customer service and to collect and collate store data. This enhanced their decision-making processes. The key result was the three-year extension of the partnership, a decision driven by Consumer Goods Technology's industry expertise and excellent customer support.

Casella Family Brands

Paul Aloisi

IT Manager