Consumer Goods Technology
182 Case Studies
A Consumer Goods Technology Case Study
The Tasty Baking Company, a mid-market baked goods manufacturer, faced significant operational challenges due to an outdated and heavily customized ERP system. The system was unsustainable, unable to scale, and could not handle current business demands, which threatened the company's core strategy for growth and operational excellence. To facilitate a turnaround, they sought a new enterprise technology solution and selected SAP as their vendor.
SAP provided a robust ERP solution that was implemented with the help of consulting partner Deloitte. The results gave Tasty Baking dramatically improved visibility across its entire supply chain and operations. This enabled better inventory management, reduced waste from unsold "thrift" products, and provided the tools to support the company's expansion into new markets. The implementation also centralized procurement and increased the user base from 60 to over 350, fundamentally transforming how the business operates.
Brendan O'Malley
Director of Enterprise Applications