Case Study: Ultimate Products saves 9,000 hours annually with Salsify and Consumer Goods Technology

Ultimate Products saves 9,000 hours annually with Consumer Goods Technology

Ultimate Products, a U.K.-based homeware company, faced significant challenges in managing product information for its thousands of SKUs across multiple countries and languages. With data spread across over 30 spreadsheets and shared drives, the process was plagued by duplication and inconsistency, creating a major coordination effort. The company sought out Consumer Goods Technology and implemented its PIM platform to centralize operations and support future automation.

By implementing Consumer Goods Technology's solution, Ultimate Products built nearly 700 automated workflows, which streamlined processes from product creation to content approval. This consolidation saved an estimated 9,000 working hours annually and contributed to an 11% increase in Amazon conversion rates, resulting in $2.9 million in incremental sales. The vendor's platform provided a scalable operating model that simplified work and redirected capacity toward more valuable activities.

Ultimate Products