Case Study: Mondelez International streamlines global sales execution with StayinFront

Mondelez International - Customer Case Study

Mondelez International, a global snacks company, faced a challenge with its decentralized and outdated field sales tools and processes. Its lack of standardized technology and metrics led to inefficiencies and a lack of transparency across its markets. To address this, Mondelez partnered with the vendor Consumer Goods Technology and implemented StayinFront's sales force automation solution to support its Winning In Sales Execution (WiSE) program.

The solution from Consumer Goods Technology and StayinFront standardized sales processes around a global six-step "Perfect Store" methodology. This provided the sales team with common tools and real-time data, improving rep efficiency and effectiveness. The initiative fostered unprecedented collaboration between sales and IT departments and successfully minimized regional differences. With the new platform, Mondelez is now able to enforce standardized processes and is seeing great results, with plans to deploy the solution across all significant markets.

Mondelez International

Mark Dajani

Chief Information & Process Officer