Case Study: Avocados From Mexico boosts Super Bowl campaign engagement with IBM Watson

Avocados From Mexico Sends IBM Watson to the Dogs

The customer, Avocados from Mexico, launched a seasonal campaign to promote its brand ahead of its fifth Super Bowl commercial. Their challenge was to create an engaging digital experience that highlighted the brand's value with its signature humor. They partnered with the vendor Consumer Goods Technology to utilize an IBM Watson-powered platform as a core part of this initiative.

The solution implemented by Consumer Goods Technology was a multifaceted digital campaign. This included a dedicated website with over 20 interactive content activations and a specific IBM Watson program called "Match Dog Com" that helped users find adoptable dogs matching their lifestyle. The campaign also featured a partnership with The Onion, social media activations, and a partnership with Inmoji for creating personalized emoji content.

Avocados from Mexico

Ivonne Kinser

Head of Digital Marketing