Case Study: Johnsonville prevents reactionary sales overcorrection with Consumer Goods Technology insights

How Johnsonville Kept the Sky In Place When Sales Dipped

Johnsonville, a food manufacturer, faced a challenge when its breakfast sausage and bacon sales declined. The company, particularly its buyer at Kroger, needed to understand the root causes of the dip but required highly accurate and trustworthy consumer behavior data to do so. To address this, Johnsonville partnered with the vendor Consumer Goods Technology and leveraged a data science solution from 84.51°, Kroger's internal provider, to conduct qualitative and quantitative consumer surveys.

The solution provided by Consumer Goods Technology and 84.51° gave Johnsonville a nuanced understanding of the sales decline, identifying factors like changing breakfast habits, health trends, and inflation's impact on pricing. This data reassured the company that consumer desire for its products remained strong and prevented a reactionary overcorrection. The insights allowed Johnsonville to confidently revisit its promotion and marketing strategies with the Kroger buyer, grounded in the certainty that sales were expected to rebound as inflation subsided.

Johnsonville