Case Study: Massimo Zanetti Beverage USA boosts transparency and analytics with Spiro CRM from Consumer Goods Technology

Massimo Zannetti Unlocks the Power of Transparency and Analytics With CRM Upgrade

Massimo Zanetti Beverage USA, a leading coffee provider, struggled with manual sales processes and a lack of transparency using Google Sheets, which hindered growth. After a previous CRM implementation was a huge failure, they sought a new solution from vendor Consumer Goods Technology and its partner, Spiro, to improve analytics and cross-functional collaboration.

Consumer Goods Technology and Spiro provided an intuitive CRM platform with AI, data warehousing, and pipeline management. The implementation led to more efficient communication, reduced internal emails and calls, and provided leadership with real-time data for coaching. Massimo Zanetti achieved full user adoption, improved team connectivity, and laid the groundwork for a measurable future increase in sales.

Massimo Zanetti Beverage USA

Julia Girard

Business Development Manager Strategic Accounts