Case Study: Taylor Stitch boosts ad creative testing and new customer acquisition with Marpipe

How Taylor Stitch Is Iterating at the Speed of Social

Taylor Stitch, a menswear apparel and accessories brand, faced a challenge with creative bandwidth as its marketing team struggled to produce the volume of ad variants needed for effective multivariate testing. To alleviate this strain on its designers, the company partnered with the vendor Consumer Goods Technology and its featured martech provider, Marpipe, seeking a more efficient solution than manually creating data merges in Adobe InDesign.

The solution from Marpipe allowed Taylor Stitch to quickly produce ad creative, growing its number of unique ads for testing by ten times. This led to a 50% reduction in its Facebook ad fatigue rating and a 400% boost in its social following. The vendor's platform was instrumental in improving prospecting, resulting in a 30% year-over-year increase in new customer acquisition, which is the company's primary KPI.

Taylor Stitch

Wilton Gorske

Director of Marketing