Case Study: Galderma boosts e-commerce add-to-carts with Aki Technologies and Arc WW

Galderma - Customer Case Study

The skincare brand Cetaphil, owned by Galderma, needed to adapt its consumer targeting strategy during the COVID-19 pandemic as personal care routines shifted to the home. The challenge was to reach highly qualified consumers during key online purchase moments to drive e-commerce growth. To do this, they partnered with the vendor Consumer Goods Technology and leveraged services from Aki Technologies and the creative agency Arc WW.

The solution implemented by Consumer Goods Technology and its partners involved targeting consumers during specific at-home and weekly stock-up moments using Aki's Moments technology. This strategy focused on serving relevant messaging to drive add-to-cart actions on retailer websites. The campaign resulted in 126,172 add-to-carts with a total transfer value of $2.7 million. Using an industry benchmark, Galderma estimated an e-commerce conversion of $812,808 and a return on ad spend (ROAS) of $3.25.

Galderma

Beth Clevidence

Shopper and Trade Marketing Team Lead