Case Study: Something Navy sells $1 million in under 15 minutes with Nacelle

How Something Navy’s DTC Debut Sold $1 Million in Under 15 Minutes

The customer, Something Navy, is a lifestyle brand founded by influencer Arielle Charnas. Its challenge was ensuring its new direct-to-consumer e-commerce website could handle an expected massive surge in launch-day traffic, avoiding the crashes it had previously experienced with a major retailer. To build a robust digital foundation, the company partnered with the vendor, Consumer Goods Technology, and utilized the Nacelle e-commerce platform.

The solution implemented by Consumer Goods Technology and Nacelle involved building the website's infrastructure from the ground up during the wireframing process. This integration ensured a seamless customer experience with fast load times and cohesive search functionality. The results were exceptional: the site managed 100,000 unique sessions in the first 30 minutes, achieved a 1.4-second load speed, and sold over $1 million in merchandise in less than 15 minutes without any crashes.

Something Navy

Caroline Nype

Associate VP of Digital Marketing