Case Study: 8 Track Foods launches a new brand and secures Whole Foods Market distribution with Consumer Goods Technology

How to Launch a New Brand During a Pandemic

The customer, 8 Track Foods, faced the challenge of launching a new line of canned beans immediately before the COVID-19 pandemic, which caused the cancellation of a major trade show and initially silenced retail buyer interest. The vendor, Consumer Goods Technology, details how the brand overcame this through its product, RangeMe, an online sourcing platform.

The solution was 8 Track Foods signing up for RangeMe Premium, which increased their visibility with retail buyers. This allowed a Whole Foods Market buyer to discover them on Consumer Goods Technology's platform and directly reach out. The result was a deal to launch their products in 54 Whole Foods Market stores across the Midwest.

8 Track Foods

Maggie Sadowsky

Food Scientist