Case Study: High Road Craft Brands improves demand planning and inventory visibility with Crisp

How High Road Dove Into Demand Data to Navigate the Pandemic

High Road Craft Brands, an ice cream company, faced significant challenges in aggregating and analyzing distributor data, a process that was excessively time-consuming. This issue became critical during the pandemic when pantry-loading and freight disruptions sometimes left their products off delivery trucks. To navigate this, they partnered with the vendor Consumer Goods Technology and implemented a programmatic commerce platform from Crisp.

The solution from Consumer Goods Technology provided High Road with a unified dashboard for real-time inventory and demand data. This gave the company clarity into its distribution operations, dramatically improving logistics by reducing canceled trucks and delays. The platform also saved significant time on sales reporting, improved customer service with retailers, and helped the company better manage regional inventory needs during a complex period.

High Road Craft Brands

Madison Schroeder

National Director of Sales