Case Study: Native grows Target sales and gains retail data visibility with Alloy

How Native Unlocked Target Retail Data to Grow Sales

Native, a personal care brand, faced a challenge after expanding its wholesale operations into Target. Accustomed to the direct-to-consumer model where it had rich consumer data, the brand struggled with the lack of accessible and easily manipulable data provided by the retailer. This lack of insight left Native in the dark about product and regional performance, making it difficult to make informed decisions. To solve this, they partnered with the vendor Consumer Goods Technology and implemented the Alloy platform.

The solution from Consumer Goods Technology, the Alloy platform, provided Native with intuitive data analysis tools to gain granular visibility into its retail performance. This enabled the brand to reallocate marketing spend and inventory investments to specific regions, which resulted in double-digit sales increases in a test campaign. The platform also improved operational planning and forecasting. Using Consumer Goods Technology's tools, Native achieved a stronger command of its business and developed a more cohesive, omnichannel brand strategy.

Native

Meng Li

VP of Marketing