Marketo B2B Case Studies & Customer Successes

Marketo Makes the Grade for 2U and Helps Revolutionize Recruiting

2U

3 Day Blinds partners with Marketo and Turn to personalize ad campaigns and slash customer acquisition costs by 80%

3 Day Blinds

Adele Nasr

Director of Marketing

With Marketo, Acquia Marketing Proves Its Place at the Revenue Table

Acquia

Tom Wentworth

Chief Marketing Officer, Acquia

Adviser Investments Attains Seamless Salesforce Integration and Higher Productivity with Marketo

Adviser Investments

Boosts Admissions and Drives Enrollment

Algonquin College

AmeriCash Loans uses Marketo to cultivate brand trust and grow revenue

AmeriCash Loans

Paul Mulvihill

Vice President and Chief Technology Ofcer/Marketing

Global healthcare and industrial safety leader transforms marketing with Marketo

Ansell

Mitchell Mackey

Marketing Director

AppSense Standardises on Marketo to Drive Global Campaigns

AppSense

Adele Cavanagh

Global Campaign Manager

Auction.com scales one-to-one communications to deliver an ultra-personalized real estate buying experience

Auction.com

Julia Linker

Director of CRM

Avaus Builds Powerful, Lasting Customer Relationships Using Marketo

Avaus

Avoka Leverages Marketo to Optimize Marketing on a Start-Up Budget

Avoka

Sarah Samplonius

Senior Manager, Global Advertising and Digital, Avoka

Bank of New Zealand pioneers a pathway to transformation with Marketo

Bank of New Zealand

Ian Hulme

Head of Digital Marketing

Bazaarvoice Leverages Marketo Real-Time Personalization to Engage Targeted Prospects with the Most Relevant Content

Bazaarvoice

Greg Frame

Director of Internet Marketing

LeanLogistics - Customer Case Study

BluJay Solutions

Joy Martinez

Marketing Programs Manager, LeanLogistics

Brinker Capital Gains Valuable Lead Insight and Streamlines Event Process with Marketo

Brinker Capital

CareCloud Leverages Marketo to Shorten Sales Cycle

CareCloud

Shawn McKee

Director Demand Generation, CareCloud

Adding Value to the Marketing Automation Process

Cellebrite

Schwab Deploys Marketo to Drive Growth in its Advisor Services Business

Charles Schwab

Paige Lubawy

Senior Manager, Demand Generation

With Marketo’s rich reporting, simplicity, and open platform, CloudHealth Technologies marketers increase contribution to revenue 10X

CloudHealth Technologies

Jeff Wharton

Sr. Director, Demand Generation and Regional Marketing

ColumbiaSoft Integrates Marketo & Microsoft Dynamics CRM for a Seamless Solution

ColumbiaSoft

Jim Kemp

Marketing Communications Manager, ColumbiaSoft

Switch to Marketo yields dramatic improvements in campaign effectiveness for Commvault

Commvault

Staci Gullotta

Worldwide Director of Digital Marketing

Comvita Leverages Marketo Globally Across B2C and B2B

Comvita Limited

Kylie Glover

Vice President Marketing, Comvita

Conductor Switches to Marketo and Doubles its Database Size

Conductor

Connect for Education Expands Lead Inventory and Grows Revenues with Marketo

Connect for Education

Cord Blood Registry Doubles Conversion Rates in 6 Months with Marketo

Cord Blood Registry

Tia Newcomer

Vice President of Marketing

NRL rugby team Cronulla Sharks taps the power of Marketo to get closer to fans, customers, and prospects

Cronulla Sharks

Scott Maxworthy

Head of Digital Commercialization

CrownPeak Leverages Marketo for Sophisticated Campaigns with Robust Reporting and Ease of Use

Crownpeak

Christopher Im

Marketing Coordinator, CrownPeak

Quintiq Accelerates Growth Through Increased Marketing Insight with Marketo

DELMIA Quintiq

Saskia van Nieuwenhuizen

Global Content Marketing Manager

Economist Intelligence Unit Accelerates Revenue Growth with Marketo

Economist intelligence unit

Egencia gains dramatic improvements in marketing productivity and customer engagement with Marketo to drive greater revenue

Egencia

Cate Vanasse

Senior Marketing Manager

Enghouse Interactive Achieves 4 Years of Pipeline Growth Using Marketo

Enghouse Interactive

Bruce Petillo

Director of Marketing, Enghouse Interactive

Enterasys Networks Gains Actionable Sales Pipeline Insights with Marketo

Enterasys Secure Networks

Paul Green

Marketing Automation Manager, Enterasys Networks

F5 Grows Revenue Globally with Marketo

F5 Network

Kristen Petersen

Director, Marketing Operations, F5 Networks

With Marketo, FIS marketers launch global campaigns that contributed 37% to the sales pipeline and 16% to closed business in the last year

FIS

Colin Day

Vice President and Chief Technology Officer/Marketing

FiveStars increased leads by 25% in just 30 days with Marketo’s automation and personalization capabilities

FiveStars

Hugo Angelmar

Director of Growth Marketing

Fluke Networks Leverages Marketo for Global Marketing Execution and Insights

Fluike Networks

Clinton Gage

Global Marketing Operations Manager

ForwardLine Financial Gains 20% Increase in Webpage Conversion in 4 Months with Marketo

ForwardLine Financial

Michael Carlson

Vice President of Marketing, ForwardLine Financial

Graydon Drives Targeted Engagement Marketing and Transforms Sales Effectiveness with Marketo

Graydon

Hatch Early Learning - Customer Case Study

Hatch Early Learning

Helix Education uses Marketo to boost enrollment rates and keep students engaged throughout their academic journeys

Helix Education

Eric Olsen

Associate Vice President of Marketing

Hero K12 partners with Marketo to transform marketing’s focus from building brand awareness to generating revenue

Hero K12

Bryan Landaburu

Head of Marketing

HootSuite Leverages Marketo to Drive Customer Engagement

Hootsuite

Shantel Shave

Director of Demand Generation

Aruba Networks Enhances Enterprise Global Marketing and Lead Nurturing Agility with Marketo

HPE Aruba Networking

Birst Switches to Marketo and Improves Results While Slashing Costs

Infor Birst

InfoVista Reduces Campaign Creation Time to Five Minutes Using Marketo

Infovista

With Marketo, IPC Systems Rolls Out a Triple Product Launch

IPC

James Hardie Leverages Marketo to Create Customer Touchpoints & Drive Leads

JameHardie

Bridget Kulla

Digital Marketing Manager, James Hardie Building Products

James Hardie Leverages Marketo to Create Customer Touchpoints & Drive Leads

James Hardie Building Products

Bridget Kulla

Digital Marketing Manager

Marketo Increases KDS Opportunity Closing Rate By 35%

KDS

Stanislas Berteloot

Marketing Director, KDS

Kerio Technologies Achieves Global Consistency and Campaign Insight with Marketo

Kerio

Carey Bond

Senior Marketing Manager, Kerio Technologies

Kindred Healthcare’s digital marketing investment yields new referral sources and a 40:1 ROI

Kindred Healthcare

Lori Riggs

Senior Director of Marketing

Marketo helps Kuali achieve depth and scale with enhanced multi-channel personalization and platform efficiencies

Kuali

Ben Beck

Director of Digital Marketing

Leadspace and Marketo Partner to Drive a 337% Increase in Qualified Leads

Leadspace

Damon Waldron

Director of Demand Generation, Leadspace

With Marketo, Lionbridge Increases Global Opportunity Conversion by 40%

Lionbridge

Clint Poole

Vice President of Corporate Marketing

Live group drives digital marketing success by integrating Marketo and Salesforce data

Live group

Sam Edmond

Digital Marketing Manager

Tighter alignment of marketing and sales yields more leads, more opportunities, and more deals closed at LiveIntent

LiveIntent

Scott Daily

Digital Marketing Manager

Mintigo Drives Greater Pipeline Performance with Marketo ABM

Mintigo

Tony Yang

Vice President of Demand Generation

Misys Standardises on Marketo to Drive Revenue and Gain Better Visibility Into Campaign Effectiveness

Misys

Carrie Raynham

Campaign Marketing Manager, Europe Misys

Navicure Dramatically Improves Lead Generation and Sales Opportunities with Marketo

Navicure

Navitas’ personal touch helps 1000s of international students chart a course for educational success

Navitas

Rob Brown

Head of Digital Marketing

NICE Systems Leverages Marketo Real-Time Personalization

NICE Systems

Yonatan Snir

Director of Lead Management and Marketing Operations

Oktopost Successfully Deploys Marketo to Align Sales and Marketing

Oktopost

Mark Lerner

Director of Marketing, Oktopost

Aconex Achieves 12-Fold Return on Thought Leadership Campaign Investment Using Marketo

Oracle Aconex

Owlstone Increases Sales in Core Business Unit by 150% in 9 Months Using Marketo

OwlStone

Detroit Pistons and Palace Sports & Entertainment build customers for life

Palace Sports and Entertainment

Mike Donnay

Vice President, Brand Networks

Panasonic Increases Marketing Campaign Output Five-fold with no Increase in Resources using Marketo

Panasonic

Stephen Yeo

European Marketing Director

Payoneer Deploys Marketo to Drive Revenue Through Globalized Campaigns

Payoneer

Ariel Navon

Director Sales Operations and Marketing Programs

Eliminating marketing silos enables PFL to create a compelling buyer journey that drives customer engagement

PFL

Daniel Gaugler

Chief Marketing Officer

Automation triples marketing output, contributing to a 2.4X increase in marketing-driven revenue

Planview IdeaPlace

Melissa Matlins

VP, Demand Generation and Global Marketing Operations

Plexus speeds rollout of game-changing Gateway platform with Marketo, an Adobe company

Plexus

Edward Pullen

Marketing Director

Portland Trail Blazers hit record fan engagement and renewal rates with Marketo

Portland Trail Blazers

Vincent Ircandia

Vice President of Business Analytics

Pushpay - Customer Case Study

Pushpay

Beka Johnson

Director of Inbound Marketing

RackSpace - Customer Case Study

Rackspace Technology

Ashleigh Davis

Marketing Program Manager

Redstone Federal Credit Union Leverages Marketo to hit 1/4 of Annual Account Conversions Goal in 7 Weeks

Redstone Federal Credit Union

Betsy Pruitt

Online Marketing Manager

Relativity Uses Marketo to Implement a Multi-channel, Lifecycle Engagement Strategy Driving Up Lead Quality and Quantity

Relativity

Jason Grodsky

Sr. Manager Digital Marketing

RingCentral Amplifies Social Marketing While Growing Revenues with Marketo

RingCentral

Nisha Ahluwalia

Vice President of Product Marketing

Roche Diagnostics builds deeper relationships with labs, hospitals and clinicians with Engagement Marketing

Roche Diagnostics

Kris Shorter

Director of Digital Marketing

Account-based marketing powers personalization in real-time; increasing engagement, leads, and revenue

SchoolDude

Nick Mirisis

Director of Marketing

Marketing leverages automation to create more campaigns and more effective campaigns in less time and at a lower cost

Seattle Storm

Kris Kolehmain

Director, Research and Direct Marketing

Marketo Web Retargeting empowers Sisense to increase conversion 13X while reducing cost per conversion 10X

Sisense

Galia Nedvedovich

Senior Marketing Manager

SONNY’S leverages digital technologies to stay ahead of the competition in an evolving car wash industry

SONNY’S

Timothy Paskowski

Digital Marketing Manager

Talend Improves Lead Quality and Marketing Productivity with Marketo

Talend

The Creation Agency - Customer Case Study

The Creation Agency

Jason Burrows

Co-Founder, The Creation Agency

Turtle Bay Resort leverages Marketo to attract more guests and deliver a richer guest experience

Turtle Bay

Ginger Oswald

Customer Relationship Marketing Manager

UBM Advanstar Builds Personalized Relationships to put the Magic back into the MAGIC Tradeshows

UBM Advanstar

Kelsey Breakey

VP, Marketing

United Heritage Credit Union leverages Marketo to better serve existing members, attract new members while influencing an 11% asset increase

United Heritage Credit Union

Kevin Farley

AVP of Digital and Brand Experience

Embracing marketing automation to attract top students from around the world

University of Wollongong

Nicholas (Nicho) Manojlovic

Digital Manager, Student Recruitment

Vantiv Attains a 75% Sales Closing Rate with Marketo

Vantiv

Jason Krall

Lead Generation Manager

Marketo enables vArmour’s lean marketing team to create innovative, highly efficient campaigns that deliver stellar results

vArmour

Eva Tsai

Vice President of Marketing and Business Operations

VersionOne’s enterprise inbound leads spike 237% after Marketo implementation

VersionOne

Kristen Wendel

Director of Marketing Operations

With Marketo, Visage Increases Opportunity Conversion by 5x

Visage

Neil Cohen

Vice President of Marketing

World Wildlife Fund Australia (WWF-Australia) teams up with Marketo to increase advocacy and contributions through emotional connections with supporters

WWF

Averil Case

Digital Marketing Specialist

Zuora Boosts Average Contract Value by 460% With Help From Marketo

Zuora

Marketo B2B Case Studies & Customer Successes

Case Studies

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