Marketo B2B Case Studies & Customer Successes

2U achieves rapid Salesforce integration, increased conversions, and reduced IT support costs with Marketo

2U

3 Day Blinds achieves an 80% reduction in customer acquisition costs with Marketo

3 Day Blinds

Adele Nasr

Director of Marketing

Acquia achieves 129% year-over-year growth and 3X MQL conversion with Marketo

Acquia

Tom Wentworth

Chief Marketing Officer, Acquia

Adviser Investments achieves automated lead management and Salesforce integration with Marketo

Adviser Investments

Algonquin College achieves 71% increase in lead generation and 18% sales growth with Marketo

Algonquin College

AmeriCash Loans achieves 10x email deliverability and rapid loan growth with Marketo

AmeriCash Loans

Paul Mulvihill

Vice President and Chief Technology Ofcer/Marketing

Ansell achieves measurable marketing-driven revenue growth and global marketing transformation with Marketo

Ansell

Mitchell Mackey

Marketing Director

AppSense boosts email conversion rates and scales global multilingual marketing with Marketo

AppSense

Adele Cavanagh

Global Campaign Manager

Auction.com achieves 1:1 personalized communications—2x click-through and 700% revenue-per-email-click lift—with Marketo

Auction.com

Julia Linker

Director of CRM

Avaus achieves faster lead qualification and stronger multi-channel engagement with Marketo

Avaus

Avoka achieves a 70% reduction in administration and reporting time with Marketo

Avoka

Sarah Samplonius

Senior Manager, Global Advertising and Digital, Avoka

Bank of New Zealand achieves data-led personalised marketing and measurable revenue growth with Marketo

Bank of New Zealand

Ian Hulme

Head of Digital Marketing

Bazaarvoice achieves up to 20% click-through rates and automated content discovery with Marketo Real-Time Personalization

Bazaarvoice

Greg Frame

Director of Internet Marketing

BluJay Solutions doubles marketing productivity and accelerates campaign delivery with Marketo

BluJay Solutions

Joy Martinez

Marketing Programs Manager, LeanLogistics

Brinker Capital achieves real-time lead insights and stronger sales alignment with Marketo

Brinker Capital

CareCloud achieves faster sales cycles and higher conversion rates with Marketo

CareCloud

Shawn McKee

Director Demand Generation, CareCloud

Cellebrite achieves real-time visitor segmentation and lead nurturing with Marketo Real-Time Personalization

Cellebrite

Charles Schwab achieves $1.1B in pipeline contribution and $100M+ in closed business with Marketo

Charles Schwab

Paige Lubawy

Senior Manager, Demand Generation

CloudHealth Technologies achieves 10X increase in marketing's contribution to revenue with Marketo

CloudHealth Technologies

Jeff Wharton

Sr. Director, Demand Generation and Regional Marketing

ColumbiaSoft achieves faster sales cycles and maximized lead generation with Marketo

ColumbiaSoft

Jim Kemp

Marketing Communications Manager, ColumbiaSoft

Commvault achieves double email open rates and 5× webinar registrations with Marketo

Commvault

Staci Gullotta

Worldwide Director of Digital Marketing

Comvita Limited achieves 480% increase in new lead conversion with Marketo

Comvita Limited

Kylie Glover

Vice President Marketing, Comvita

Conductor doubles marketing-sourced revenue in 1.5 years with Marketo

Conductor

Connect for Education achieves 200% more campus visit requests and scalable lead management with Marketo

Connect for Education

Cord Blood Registry doubles conversion rate in 6 months with Marketo

Cord Blood Registry

Tia Newcomer

Vice President of Marketing

Cronulla Sharks achieve 75% more profiles and $72K additional revenue with Marketo

Cronulla Sharks

Scott Maxworthy

Head of Digital Commercialization

CrownPeak triples campaign output and achieves sales–marketing alignment with Marketo

Crownpeak

Christopher Im

Marketing Coordinator, CrownPeak

DELMIA Quintiq achieves deeper prospect insight and improved marketing–sales alignment with Marketo

DELMIA Quintiq

Saskia van Nieuwenhuizen

Global Content Marketing Manager

Economist Intelligence Unit achieves faster, higher-conversion sales pipeline management with Marketo

Economist intelligence unit

Egencia achieves dramatic improvements in marketing productivity and customer engagement with Marketo

Egencia

Cate Vanasse

Senior Marketing Manager

Enghouse Interactive achieves 120% of marketing revenue goals with Marketo

Enghouse Interactive

Bruce Petillo

Director of Marketing, Enghouse Interactive

Enterasys Secure Networks achieves actionable sales pipeline insights with Marketo

Enterasys Secure Networks

Paul Green

Marketing Automation Manager, Enterasys Networks

F5 Networks achieves global revenue growth and improved pipeline creation with Marketo

F5 Network

Kristen Petersen

Director, Marketing Operations, F5 Networks

Fidelity National Information Services (FIS) achieves 37% of sales pipeline and 16% of closed business with Marketo

FIS

Colin Day

Vice President and Chief Technology Officer/Marketing

FiveStars achieves 25% increase in leads in 30 days with Marketo

FiveStars

Hugo Angelmar

Director of Growth Marketing

Fluke Networks Leverages Marketo for Global Marketing Execution and Insights

Fluike Networks

Clinton Gage

Global Marketing Operations Manager

ForwardLine Financial achieves 20% landing page conversion lift in 4 months with Marketo

ForwardLine Financial

Michael Carlson

Vice President of Marketing, ForwardLine Financial

Graydon achieves personalised one-to-one campaigns and higher-quality, sales-ready leads with Marketo

Graydon

Hatch Early Learning achieves 10% more leads and $400K in opportunities with Marketo Web Personalization

Hatch Early Learning

Helix Education achieves 23% enrollment lift and stronger student engagement with Marketo

Helix Education

Eric Olsen

Associate Vice President of Marketing

Hero K12 achieves 200% increase in marketing-qualified opportunities with Marketo

Hero K12

Bryan Landaburu

Head of Marketing

Hootsuite achieves 500% increase in nurture engagement with Marketo

Hootsuite

Shantel Shave

Director of Demand Generation

HPE Aruba Networking achieves faster campaign creation and improved lead qualification with Marketo

HPE Aruba Networking

Infor Birst halves administration time and slashes costs with Marketo

Infor Birst

InfoVista achieves campaign creation in minutes and automated lead scoring with Marketo

Infovista

IPC Systems achieves rapid global product launches and real-time sales and marketing alignment with Marketo

IPC

James Hardie achieves 200% more consumer interactions and 71% higher engagement with Marketo

JameHardie

Bridget Kulla

Digital Marketing Manager, James Hardie Building Products

James Hardie Building Products achieves 200% more consumer interactions and 523% more campaigns with Marketo

James Hardie Building Products

Bridget Kulla

Digital Marketing Manager

KDS achieves 30% more sales-ready leads and a 35% increase in opportunity close rate with Marketo

KDS

Stanislas Berteloot

Marketing Director, KDS

Kerio Technologies achieves centralized global campaigns and measurable lead growth with Marketo

Kerio

Carey Bond

Senior Marketing Manager, Kerio Technologies

Kindred Healthcare achieves a 40:1 ROI and 250 new referral sources with Marketo

Kindred Healthcare

Lori Riggs

Senior Director of Marketing

Kuali achieves 3× marketing output and 75% reduction in digital marketing spend with Marketo

Kuali

Ben Beck

Director of Digital Marketing

Leadspace achieves 337% more qualified leads and measurable ROI with Marketo

Leadspace

Damon Waldron

Director of Demand Generation, Leadspace

Lionbridge achieves 40% increase in global opportunity conversions with Marketo

Lionbridge

Clint Poole

Vice President of Corporate Marketing

Live group achieves 24% business growth and real-time lead flow with Marketo

Live group

Sam Edmond

Digital Marketing Manager

LiveIntent achieves 97% more leads and a 101% larger sales development pipeline with Marketo

LiveIntent

Scott Daily

Digital Marketing Manager

Mintigo achieves 43% more targeted opportunities and 12% pipeline growth with Marketo ABM

Mintigo

Tony Yang

Vice President of Demand Generation

Misys achieves automated lead scoring and more sales-ready MQLs with Marketo

Misys

Carrie Raynham

Campaign Marketing Manager, Europe Misys

Navicure achieves 200% increase in inquiries and 148% more won opportunities with Marketo

Navicure

Navitas achieves $30M in attributable sales and improved student retention with Marketo

Navitas

Rob Brown

Head of Digital Marketing

NICE Systems achieves 5X conversion lift and major engagement gains with Marketo RTP

NICE Systems

Yonatan Snir

Director of Lead Management and Marketing Operations

Oktopost achieves 80% zero-touch lead-to-paid conversions and synchronized sales & marketing with Marketo

Oktopost

Mark Lerner

Director of Marketing, Oktopost

Oracle Aconex achieves 12-fold ROI and US$5M pipeline with Marketo

Oracle Aconex

Owlstone Increases Sales in Core Business Unit by 150% in 9 Months Using Marketo

OwlStone

Palace Sports & Entertainment deepens fan engagement and boosts ticket sales with Marketo

Palace Sports and Entertainment

Mike Donnay

Vice President, Brand Networks

Panasonic achieves 26% marketing-sourced pipeline and 5x campaign output with Marketo

Panasonic

Stephen Yeo

European Marketing Director

Payoneer achieves a 3x lead-to-opportunity conversion rate and faster global campaign deployment with Marketo

Payoneer

Ariel Navon

Director Sales Operations and Marketing Programs

PFL achieves unified multichannel engagement and 204% response lift with Marketo

PFL

Daniel Gaugler

Chief Marketing Officer

Automation triples marketing output, contributing to a 2.4X increase in marketing-driven revenue

Planview IdeaPlace

Melissa Matlins

VP, Demand Generation and Global Marketing Operations

Plexus accelerates Gateway rollout and boosts lead velocity 30% with Marketo, an Adobe company

Plexus

Edward Pullen

Marketing Director

Portland Trail Blazers achieves record fan engagement and 96% season-ticket renewals with Marketo

Portland Trail Blazers

Vincent Ircandia

Vice President of Business Analytics

Pushpay achieves 150%+ ACMR growth and doubles leads with Marketo Engagement Platform

Pushpay

Beka Johnson

Director of Inbound Marketing

Rackspace Technology achieves dramatic email performance gains (59% higher opens, 368% higher clicks, 238% engagement) with Marketo

Rackspace Technology

Ashleigh Davis

Marketing Program Manager

Redstone Federal Credit Union achieves 5,500 new/upgraded accounts and hits 25% of annual online goal in 7 weeks with Marketo

Redstone Federal Credit Union

Betsy Pruitt

Online Marketing Manager

Relativity achieves 36% increase in qualified leads and faster multi-channel lifecycle engagement with Marketo

Relativity

Jason Grodsky

Sr. Manager Digital Marketing

RingCentral achieves 12% revenue growth and amplified social marketing with Marketo

RingCentral

Nisha Ahluwalia

Vice President of Product Marketing

Roche Diagnostics achieves deeper relationships with labs, hospitals and clinicians with Marketo

Roche Diagnostics

Kris Shorter

Director of Digital Marketing

SchoolDude achieves four-fold increase in engagement with Marketo Real-Time Personalization

SchoolDude

Nick Mirisis

Director of Marketing

Seattle Storm achieves a 20% increase in single-game ticket sales and an 86% season-ticket renewal rate with Marketo

Seattle Storm

Kris Kolehmain

Director, Research and Direct Marketing

Sisense achieves 13X higher conversion rates and 10X lower cost per conversion with Marketo Web Retargeting (Marketo)

Sisense

Galia Nedvedovich

Senior Marketing Manager

SONNY’S achieves 63% increase in monthly website conversions with Marketo

SONNY’S

Timothy Paskowski

Digital Marketing Manager

Talend achieves real-time lead integration and improved lead quality with Marketo

Talend

The Creation Agency achieves ten-fold increase in marketing productivity and reduced customer acquisition costs with Marketo

The Creation Agency

Jason Burrows

Co-Founder, The Creation Agency

Turtle Bay Resort achieves 20% pre-arrival activity bookings and stronger guest engagement with Marketo

Turtle Bay

Ginger Oswald

Customer Relationship Marketing Manager

UBM Advanstar achieves 430% increase in new attendees and 29% overall attendance growth with Marketo

UBM Advanstar

Kelsey Breakey

VP, Marketing

United Heritage Credit Union achieves 16% asset growth and higher member engagement with Marketo

United Heritage Credit Union

Kevin Farley

AVP of Digital and Brand Experience

University of Wollongong achieves streamlined student recruitment and increased enrolments with Marketo

University of Wollongong

Nicholas (Nicho) Manojlovic

Digital Manager, Student Recruitment

Vantiv boosts email engagement and reduces merchant attrition with Marketo

Vantiv

Jason Krall

Lead Generation Manager

vArmour achieves faster conversions and 10x more qualified pilots with Marketo

vArmour

Eva Tsai

Vice President of Marketing and Business Operations

VersionOne achieves 237% increase in inbound enterprise leads with Marketo

VersionOne

Kristen Wendel

Director of Marketing Operations

Visage achieves 5x opportunity conversion and record revenue with Marketo

Visage

Neil Cohen

Vice President of Marketing

World Wildlife Fund Australia (WWF-Australia) teams up with Marketo to increase advocacy and contributions through emotional connections with supporters

WWF

Averil Case

Digital Marketing Specialist

Zuora achieves 132% more sales‑accepted opportunities and 460% higher average contract value with Marketo

Zuora

Marketo B2B Case Studies & Customer Successes

Case Studies

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