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Marketo
Marketo, an Adobe Company, provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth.
Case Studies
Showing 93 Marketo Customer Success Stories
3 Day Blinds partners with Marketo and Turn to personalize ad campaigns and slash customer acquisition costs by 80%
3 Day Blinds
Adele Nasr
Director of Marketing
With Marketo, Acquia Marketing Proves Its Place at the Revenue Table
Acquia
Tom Wentworth
Chief Marketing Officer, Acquia
Adviser Investments Attains Seamless Salesforce Integration and Higher Productivity with Marketo
Adviser Investments
Boosts Admissions and Drives Enrollment
Algonquin College
AmeriCash Loans uses Marketo to cultivate brand trust and grow revenue
AmeriCash Loans
Paul Mulvihill
Vice President and Chief Technology Ofcer/Marketing
Global healthcare and industrial safety leader transforms marketing with Marketo
Ansell
Mitchell Mackey
Marketing Director
AppSense Standardises on Marketo to Drive Global Campaigns
AppSense
Adele Cavanagh
Global Campaign Manager
Auction.com scales one-to-one communications to deliver an ultra-personalized real estate buying experience
Auction.com
Julia Linker
Director of CRM
Avaus Builds Powerful, Lasting Customer Relationships Using Marketo
Avaus
Avoka Leverages Marketo to Optimize Marketing on a Start-Up Budget
Avoka
Sarah Samplonius
Senior Manager, Global Advertising and Digital, Avoka
Bank of New Zealand pioneers a pathway to transformation with Marketo
Bank of New Zealand
Ian Hulme
Head of Digital Marketing
Bazaarvoice Leverages Marketo Real-Time Personalization to Engage Targeted Prospects with the Most Relevant Content
Bazaarvoice
Greg Frame
Director of Internet Marketing
LeanLogistics - Customer Case Study
BluJay Solutions
Joy Martinez
Marketing Programs Manager, LeanLogistics
Brinker Capital Gains Valuable Lead Insight and Streamlines Event Process with Marketo
Brinker Capital
CareCloud Leverages Marketo to Shorten Sales Cycle
CareCloud
Shawn McKee
Director Demand Generation, CareCloud
Adding Value to the Marketing Automation Process
Cellebrite
Schwab Deploys Marketo to Drive Growth in its Advisor Services Business
Charles Schwab
Paige Lubawy
Senior Manager, Demand Generation
With Marketo’s rich reporting, simplicity, and open platform, CloudHealth Technologies marketers increase contribution to revenue 10X
CloudHealth Technologies
Jeff Wharton
Sr. Director, Demand Generation and Regional Marketing
ColumbiaSoft Integrates Marketo & Microsoft Dynamics CRM for a Seamless Solution
ColumbiaSoft
Jim Kemp
Marketing Communications Manager, ColumbiaSoft
Switch to Marketo yields dramatic improvements in campaign effectiveness for Commvault
Commvault
Staci Gullotta
Worldwide Director of Digital Marketing
Comvita Leverages Marketo Globally Across B2C and B2B
Comvita Limited
Kylie Glover
Vice President Marketing, Comvita
Conductor Switches to Marketo and Doubles its Database Size
Conductor
Connect for Education Expands Lead Inventory and Grows Revenues with Marketo
Connect for Education
Cord Blood Registry Doubles Conversion Rates in 6 Months with Marketo
Cord Blood Registry
Tia Newcomer
Vice President of Marketing
NRL rugby team Cronulla Sharks taps the power of Marketo to get closer to fans, customers, and prospects
Cronulla Sharks
Scott Maxworthy
Head of Digital Commercialization
CrownPeak Leverages Marketo for Sophisticated Campaigns with Robust Reporting and Ease of Use
Crownpeak
Christopher Im
Marketing Coordinator, CrownPeak
Quintiq Accelerates Growth Through Increased Marketing Insight with Marketo
DELMIA Quintiq
Saskia van Nieuwenhuizen
Global Content Marketing Manager
Economist Intelligence Unit Accelerates Revenue Growth with Marketo
Economist intelligence unit
Egencia gains dramatic improvements in marketing productivity and customer engagement with Marketo to drive greater revenue
Egencia
Cate Vanasse
Senior Marketing Manager
Enghouse Interactive Achieves 4 Years of Pipeline Growth Using Marketo
Enghouse Interactive
Bruce Petillo
Director of Marketing, Enghouse Interactive
Enterasys Networks Gains Actionable Sales Pipeline Insights with Marketo
Enterasys Secure Networks
Paul Green
Marketing Automation Manager, Enterasys Networks
F5 Grows Revenue Globally with Marketo
F5 Network
Kristen Petersen
Director, Marketing Operations, F5 Networks
With Marketo, FIS marketers launch global campaigns that contributed 37% to the sales pipeline and 16% to closed business in the last year
FIS
Colin Day
Vice President and Chief Technology Officer/Marketing
FiveStars increased leads by 25% in just 30 days with Marketo’s automation and personalization capabilities
FiveStars
Hugo Angelmar
Director of Growth Marketing
Fluke Networks Leverages Marketo for Global Marketing Execution and Insights
Fluike Networks
Clinton Gage
Global Marketing Operations Manager
ForwardLine Financial Gains 20% Increase in Webpage Conversion in 4 Months with Marketo
ForwardLine Financial
Michael Carlson
Vice President of Marketing, ForwardLine Financial
Graydon Drives Targeted Engagement Marketing and Transforms Sales Effectiveness with Marketo
Graydon
Hatch Early Learning - Customer Case Study
Hatch Early Learning
Helix Education uses Marketo to boost enrollment rates and keep students engaged throughout their academic journeys
Helix Education
Eric Olsen
Associate Vice President of Marketing
Hero K12 partners with Marketo to transform marketing’s focus from building brand awareness to generating revenue
Hero K12
Bryan Landaburu
Head of Marketing
HootSuite Leverages Marketo to Drive Customer Engagement
Hootsuite
Shantel Shave
Director of Demand Generation
Aruba Networks Enhances Enterprise Global Marketing and Lead Nurturing Agility with Marketo
HPE Aruba Networking
Birst Switches to Marketo and Improves Results While Slashing Costs
Infor Birst
InfoVista Reduces Campaign Creation Time to Five Minutes Using Marketo
Infovista
With Marketo, IPC Systems Rolls Out a Triple Product Launch
IPC
James Hardie Leverages Marketo to Create Customer Touchpoints & Drive Leads
JameHardie
Bridget Kulla
Digital Marketing Manager, James Hardie Building Products
James Hardie Leverages Marketo to Create Customer Touchpoints & Drive Leads
James Hardie Building Products
Bridget Kulla
Digital Marketing Manager
Marketo Increases KDS Opportunity Closing Rate By 35%
KDS
Stanislas Berteloot
Marketing Director, KDS
Kerio Technologies Achieves Global Consistency and Campaign Insight with Marketo
Kerio
Carey Bond
Senior Marketing Manager, Kerio Technologies
Kindred Healthcare’s digital marketing investment yields new referral sources and a 40:1 ROI
Kindred Healthcare
Lori Riggs
Senior Director of Marketing
Marketo helps Kuali achieve depth and scale with enhanced multi-channel personalization and platform efficiencies
Kuali
Ben Beck
Director of Digital Marketing
Leadspace and Marketo Partner to Drive a 337% Increase in Qualified Leads
Leadspace
Damon Waldron
Director of Demand Generation, Leadspace
With Marketo, Lionbridge Increases Global Opportunity Conversion by 40%
Lionbridge
Clint Poole
Vice President of Corporate Marketing
Live group drives digital marketing success by integrating Marketo and Salesforce data
Live group
Sam Edmond
Digital Marketing Manager
Tighter alignment of marketing and sales yields more leads, more opportunities, and more deals closed at LiveIntent
LiveIntent
Scott Daily
Digital Marketing Manager
Mintigo Drives Greater Pipeline Performance with Marketo ABM
Mintigo
Tony Yang
Vice President of Demand Generation
Misys Standardises on Marketo to Drive Revenue and Gain Better Visibility Into Campaign Effectiveness
Misys
Carrie Raynham
Campaign Marketing Manager, Europe Misys
Navicure Dramatically Improves Lead Generation and Sales Opportunities with Marketo
Navicure
Navitas’ personal touch helps 1000s of international students chart a course for educational success
Navitas
Rob Brown
Head of Digital Marketing
NICE Systems Leverages Marketo Real-Time Personalization
NICE Systems
Yonatan Snir
Director of Lead Management and Marketing Operations
Oktopost Successfully Deploys Marketo to Align Sales and Marketing
Oktopost
Mark Lerner
Director of Marketing, Oktopost
Aconex Achieves 12-Fold Return on Thought Leadership Campaign Investment Using Marketo
Oracle Aconex
Owlstone Increases Sales in Core Business Unit by 150% in 9 Months Using Marketo
OwlStone
Detroit Pistons and Palace Sports & Entertainment build customers for life
Palace Sports and Entertainment
Mike Donnay
Vice President, Brand Networks
Panasonic Increases Marketing Campaign Output Five-fold with no Increase in Resources using Marketo
Panasonic
Stephen Yeo
European Marketing Director
Payoneer Deploys Marketo to Drive Revenue Through Globalized Campaigns
Payoneer
Ariel Navon
Director Sales Operations and Marketing Programs
Eliminating marketing silos enables PFL to create a compelling buyer journey that drives customer engagement
PFL
Daniel Gaugler
Chief Marketing Officer
Automation triples marketing output, contributing to a 2.4X increase in marketing-driven revenue
Planview IdeaPlace
Melissa Matlins
VP, Demand Generation and Global Marketing Operations
Plexus speeds rollout of game-changing Gateway platform with Marketo, an Adobe company
Plexus
Edward Pullen
Marketing Director
Portland Trail Blazers hit record fan engagement and renewal rates with Marketo
Portland Trail Blazers
Vincent Ircandia
Vice President of Business Analytics
Pushpay - Customer Case Study
Pushpay
Beka Johnson
Director of Inbound Marketing
RackSpace - Customer Case Study
Rackspace Technology
Ashleigh Davis
Marketing Program Manager
Redstone Federal Credit Union Leverages Marketo to hit 1/4 of Annual Account Conversions Goal in 7 Weeks
Redstone Federal Credit Union
Betsy Pruitt
Online Marketing Manager
Relativity Uses Marketo to Implement a Multi-channel, Lifecycle Engagement Strategy Driving Up Lead Quality and Quantity
Relativity
Jason Grodsky
Sr. Manager Digital Marketing
RingCentral Amplifies Social Marketing While Growing Revenues with Marketo
RingCentral
Nisha Ahluwalia
Vice President of Product Marketing
Roche Diagnostics builds deeper relationships with labs, hospitals and clinicians with Engagement Marketing
Roche Diagnostics
Kris Shorter
Director of Digital Marketing
Account-based marketing powers personalization in real-time; increasing engagement, leads, and revenue
SchoolDude
Nick Mirisis
Director of Marketing
Marketing leverages automation to create more campaigns and more effective campaigns in less time and at a lower cost
Seattle Storm
Kris Kolehmain
Director, Research and Direct Marketing
Marketo Web Retargeting empowers Sisense to increase conversion 13X while reducing cost per conversion 10X
Sisense
Galia Nedvedovich
Senior Marketing Manager
SONNY’S leverages digital technologies to stay ahead of the competition in an evolving car wash industry
SONNY’S
Timothy Paskowski
Digital Marketing Manager
Talend Improves Lead Quality and Marketing Productivity with Marketo
Talend
The Creation Agency - Customer Case Study
The Creation Agency
Jason Burrows
Co-Founder, The Creation Agency
Turtle Bay Resort leverages Marketo to attract more guests and deliver a richer guest experience
Turtle Bay
Ginger Oswald
Customer Relationship Marketing Manager
UBM Advanstar Builds Personalized Relationships to put the Magic back into the MAGIC Tradeshows
UBM Advanstar
Kelsey Breakey
VP, Marketing
United Heritage Credit Union leverages Marketo to better serve existing members, attract new members while influencing an 11% asset increase
United Heritage Credit Union
Kevin Farley
AVP of Digital and Brand Experience
Embracing marketing automation to attract top students from around the world
University of Wollongong
Nicholas (Nicho) Manojlovic
Digital Manager, Student Recruitment
Vantiv Attains a 75% Sales Closing Rate with Marketo
Vantiv
Jason Krall
Lead Generation Manager
Marketo enables vArmour’s lean marketing team to create innovative, highly efficient campaigns that deliver stellar results
vArmour
Eva Tsai
Vice President of Marketing and Business Operations
VersionOne’s enterprise inbound leads spike 237% after Marketo implementation
VersionOne
Kristen Wendel
Director of Marketing Operations
With Marketo, Visage Increases Opportunity Conversion by 5x
Visage
Neil Cohen
Vice President of Marketing
World Wildlife Fund Australia (WWF-Australia) teams up with Marketo to increase advocacy and contributions through emotional connections with supporters
WWF
Averil Case
Digital Marketing Specialist
Zuora Boosts Average Contract Value by 460% With Help From Marketo
Zuora
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