Case Study: CloudHealth Technologies achieves 10X increase in marketing's contribution to revenue with Marketo

With Marketo’s rich reporting, simplicity, and open platform, CloudHealth Technologies marketers increase contribution to revenue 10X

CloudHealth Technologies, a leader in cloud service management, was rapidly expanding but had outgrown its legacy marketing tools. The marketing team needed a scalable platform that could deliver personalized campaigns, granular touchpoint reporting, and easy integration with Salesforce and best-of-breed tools to better define target audiences and show marketing’s true influence on revenue.

By replacing their stack with Marketo and integrating GoToWebinar, Socedo, Siftrock and Salesforce, CloudHealth automated tracking, improved segmentation and sped up campaign production. The result: a 60% reduction in digital acquisition cost per MQL, a 10× increase in marketing’s contribution to revenue, a sixfold rise in webinars, and a threefold increase in nurture campaigns.

CloudHealth Technologies

Jeff Wharton

Sr. Director, Demand Generation and Regional Marketing