Case Study: Cellebrite achieves real-time visitor segmentation and lead nurturing with Marketo Real-Time Personalization

Adding Value to the Marketing Automation Process

Cellebrite provides advanced mobile data solutions for retail and mobile forensics used by military, law enforcement and government agencies worldwide, with over 100,000 deployed units handling more than 250 million transactions annually. Faced with two distinct markets (Retail and Forensics), the company needed to segment visitors, identify high-potential prospects by industry and location, and deliver personalized, testable messaging to move leads through the sales cycle.

By installing Marketo Real‑Time Personalization alongside Microsoft Dynamics and Eloqua, Cellebrite began real‑time segmentation by industry, location, behavior and stage in the buyer journey, and deployed targeted onsite CTAs with auto‑tuned A/B testing. The solution fed rich sales intelligence into their CRM, warmed and nurtured leads with personalized messaging, and enabled sales reps to follow up with visibility into prospects’ location, industry and digital behavior.

Cellebrite