Case Study: HPE Aruba Networking achieves faster campaign creation and improved lead qualification with Marketo

Aruba Networks Enhances Enterprise Global Marketing and Lead Nurturing Agility with Marketo

Aruba Networks, a provider of next‑generation network access solutions for the mobile enterprise, generated large volumes of event- and marketing-sourced leads but lacked a way to prioritize and nurture prospects before handing them to sales. Leads were often dropped or passed to sales too early, wasting time, and the marketing team needed a fast, global, easy-to-use system to build landing pages and campaigns consistently across regions.

Aruba selected Marketo for its intuitive features and rapid deployment—launched to global teams in 21 days, deployed company‑wide within a month, and running multi‑country campaigns within two months. The integration with Salesforce enabled automated lead scoring and nurturing, improved measurement of website engagement, and cut campaign build time from three weeks to under a day, allowing marketing to deliver highly qualified leads at the right time and focus on higher‑value activities.

HPE Aruba Networking