Case Study: Kerio Technologies achieves centralized global campaigns and measurable lead growth with Marketo

Kerio Technologies Achieves Global Consistency and Campaign Insight with Marketo

Kerio Technologies, a provider of unified collaboration, communications and security solutions, faced fragmented marketing with teams running disparate campaigns on different systems. This made consistent measurement of lead generation and sales opportunities difficult, so the company sought a single global platform to standardize campaign execution and deliver higher-quality leads.

Kerio implemented Marketo, integrating and customizing it with their CRM and multiple Marketo tenants to centralize global campaign execution. The platform made it easy to clone campaigns for regional and multi-language deployment, provided granular performance insights, enabled measurement of marketing’s contribution to the sales funnel, reduced customer acquisition cost, improved lead nurturing, and increased website-captured opportunities.

Kerio

Carey Bond

Senior Marketing Manager, Kerio Technologies