Case Study: Oracle Aconex achieves 12-fold ROI and US$5M pipeline with Marketo

Aconex Achieves 12-Fold Return on Thought Leadership Campaign Investment Using Marketo

Aconex, the world's most widely used online collaboration platform for construction and engineering projects, faced fragmented marketing systems across EMEA that prevented standardization, consistent campaign review and cost-effective execution of multinational programs.

By deploying Marketo globally, Aconex standardized email marketing, lead nurturing and scoring from a single database, accelerating lead generation and improving Sales–Marketing integration. A recent French campaign to 20,000 contacts generated 60 leads, 10 face-to-face meetings and a $62,000 deal (a 12x return), and the global Marketo-driven programs now account for more than $5 million in pipeline.

Oracle Aconex