Case Study: 3 Day Blinds achieves an 80% reduction in customer acquisition costs with Marketo

3 Day Blinds partners with Marketo and Turn to personalize ad campaigns and slash customer acquisition costs by 80%

3 Day Blinds, a national window-treatments retailer, faced a marketing problem: nearly anyone with windows could be a customer, but without a data-driven approach the team couldn’t reliably find who would convert or reach them with timely, relevant messaging. Director of Marketing Adele Nasr needed campaigns that drove more clicks and scheduled more in-home design consultations while cutting customer acquisition costs.

The team implemented Marketo and the Turn automated ad-buying platform (via Marketo AdBridge) to centralize customer purchase history and preferences, segment audiences, and serve personalized ads and emails. The result was a dramatic lift in efficiency and engagement: click-through rates rose 140%, leads-per-click climbed 850%, appointments-per-lead increased 140%, and cost-per-booking fell by roughly 80%.

3 Day Blinds

Adele Nasr

Director of Marketing