Case Study: Sisense achieves 13X higher conversion rates and 10X lower cost per conversion with Marketo Web Retargeting (Marketo)

Marketo Web Retargeting empowers Sisense to increase conversion 13X while reducing cost per conversion 10X

Sisense, a business intelligence provider that helps organizations prepare, analyze, and visualize large, disparate datasets, needed to improve the performance of its digital advertising. The marketing team, led by Senior Marketing Manager Galia Nedvedovich, found Google remarketing produced generic messaging that underperformed and sought a way to boost conversions, engage prospects across channels, and optimize marketing spend.

Sisense implemented Marketo Web Retargeting, building segments by industry and buying-cycle stage and syncing known-lead data into Google AdWords to serve personalized ads (free trials, educational webinars, and product comparison content) at each stage. The targeted approach accelerated lead flow and increased effectiveness: overall conversions rose 13x, cost per conversion fell 10x, and new-lead conversion rates reached 40%.

Sisense

Galia Nedvedovich

Senior Marketing Manager