Case Study: CareCloud achieves faster sales cycles and higher conversion rates with Marketo

CareCloud Leverages Marketo to Shorten Sales Cycle

CareCloud provides secure, cloud-based software and services for medical groups and was looking to move away from the healthcare industry's traditional, in-person marketing model to more scalable digital channels. They lacked database segmentation and visibility into how leads interacted with content, so the same message went to every lead and marketing couldn’t effectively nurture or prioritize prospects.

By implementing Marketo, CareCloud now delivers targeted, timely content across digital channels, automates lead nurturing, and equips sales with content and real-time lead activity through Sales Insight. The result: faster, more productive marketing (templates cut setup time from hours to minutes), higher conversion rates, and a shorter sales cycle—shaving about a week off on average.

CareCloud

Shawn McKee

Director Demand Generation, CareCloud