Case Study: AmeriCash Loans achieves 10x email deliverability and rapid loan growth with Marketo

AmeriCash Loans uses Marketo to cultivate brand trust and grow revenue

AmeriCash Loans, a 20+ year leader in direct lending, shifted to a customer-centric marketing approach and needed to create trusted, personalized experiences across the customer lifecycle while linking digital campaigns to its 65+ local branches. Their previous email solution was slow and labor-intensive—campaigns took weeks to launch and required repetitive per-store messaging—making it hard to target by customer status, product interest, geography or mobile devices.

By moving to the Marketo Engagement Platform, AmeriCash automated dynamic, localized multichannel campaigns (email + Facebook ads), slashing campaign build time from six weeks to two days and enabling scalable personalization. Results included 10x deliverability, nearly 8x higher open rates, a 150x ROI on a timely solar eclipse campaign, dramatically lower cost per online application, rising loan applications, and more consistent, trust-building brand communications that helped drive revenue.

AmeriCash Loans

Paul Mulvihill

Vice President and Chief Technology Ofcer/Marketing