Case Study: AppSense boosts email conversion rates and scales global multilingual marketing with Marketo

AppSense Standardises on Marketo to Drive Global Campaigns

AppSense, a provider of enterprise workspace management solutions that expanded into mobility and file synchronization, faced a growing marketing challenge: scale timely, consistent campaigns across multiple global offices, languages and time zones. Their fragmented toolkit and reliance on an external agency made campaigns slow and disjointed — teams often had to plan three months in advance and lacked real-time visibility or consistent messaging.

AppSense selected Marketo for its deep Salesforce integration and rich automation features, and was fully running its first email campaign within three months. The platform enabled multilingual, time-zone-aware campaigns with reusable templates and cloning, reduced manual tasks, gave CRM-driven visibility into campaign performance, and supported simultaneous marketing in about 16 countries and up to six languages — driving significantly higher email conversion rates and freeing marketing resources.

AppSense

Adele Cavanagh

Global Campaign Manager