Case Study: Navicure achieves 200% increase in inquiries and 148% more won opportunities with Marketo

Navicure Dramatically Improves Lead Generation and Sales Opportunities with Marketo

Navicure, a leading provider of Web-based revenue cycle management solutions for physician practices, struggled to generate a steady stream of raw leads and to nurture those leads into qualified sales opportunities. The problem was worsened by fragmented data across systems, duplicate lead records, and time-consuming manual lead reconciliation that obscured lead lifecycles.

Navicure implemented Marketo and partnered with Spear Marketing Group to build a demand funnel, deploy Marketo registration forms across the website, blog, PPC and display channels, and launch a triggered, multi-phase lead nurturing program. The results were substantial: a 200% increase in raw inquiries (2010), a 26% decrease in average cost per lead, a 135% increase in sales opportunities created, and a 148% increase in opportunities won.

Navicure