Case Study: Navitas achieves $30M in attributable sales and improved student retention with Marketo

Navitas’ personal touch helps 1000s of international students chart a course for educational success

Navitas helps thousands of international students transition into partner universities through pathway programs, but lengthy decision cycles (up to three years) and manual lead capture left marketing unable to stay top-of-mind or track prospective students through the enrollment pipeline. Recruiters collected leads at fairs and events, but limited follow-up and visibility hampered recruitment, retention, and measurement of what activities drove enrollments.

Navitas implemented a Marketo-powered nurturing program—giving recruiters a “digital briefcase” to capture data, automating follow-up across email, SMS and social channels, and personalizing messages (even by parent type and market). The program engages ~60,000 leads/year, enables recruiter follow-up within three hours, and produced $30M in attributable sales last year; initial pilots also raised retention by 10% and reduced dropouts, while speeding program creation to about 90 seconds.

Navitas

Rob Brown

Head of Digital Marketing