Case Study: Planview IdeaPlace triples marketing output and boosts revenue with Marketo

Automation triples marketing output, contributing to a 2.4X increase in marketing-driven revenue

Planview IdeaPlace, an innovation management software company, faced the challenge of supporting its rapid growth with outdated marketing tools. Their manual processes provided no visibility into campaign performance, making it difficult to justify investments or allocate resources effectively. They needed to automate their efforts to deliver more opportunities to sales and optimize their marketing spend, leading them to implement Marketo.

By deploying Marketo, Planview IdeaPlace gained crucial visibility into their marketing performance and streamlined campaign creation. This solution tripled the marketing team's output and efficiency. The results were significant, including a 33% increase in marketing-sourced opportunities and a 2.4x boost in marketing-driven revenue, allowing them to strategically scale their activities in line with the company's growth.

Planview IdeaPlace

Melissa Matlins

VP, Demand Generation and Global Marketing Operations