Case Study: Zuora achieves 132% more sales‑accepted opportunities and 460% higher average contract value with Marketo

Zuora Boosts Average Contract Value by 460% With Help From Marketo

Zuora, a subscription billing and management platform founded by SaaS veterans and backed by early cloud investors, faced the challenge of turning intense media attention into measurable leads on a limited marketing budget. The team needed a cost‑effective way to run sophisticated product launches and track both named and anonymous web prospects across the revenue cycle.

Using Marketo, Zuora deployed email drip campaigns, social referral programs and targeted landing pages, while gaining visibility into prospect behavior and closed‑loop analytics. The campaign cadence generated significant pipeline—132% more sales‑accepted opportunities, a 460% increase in average contract value and a 463% jump in website visits—allowing Zuora to better qualify, prioritize and nurture subscription leads.

Zuora