Case Study: CrownPeak triples campaign output and achieves sales–marketing alignment with Marketo

CrownPeak Leverages Marketo for Sophisticated Campaigns with Robust Reporting and Ease of Use

CrownPeak, a web experience management platform for digital marketers, was hampered by an aging marketing automation system that couldn’t scale with growth. Technical issues forced constant manual intervention—leads had to be routed by hand, campaigns required babysitting, and staff were up late ensuring launches—so the company sought a more robust, scalable solution with strong Salesforce integration and advanced reporting.

Working with LaunchPoint partner LeadMD, CrownPeak deployed Marketo in 60 days. The Salesforce integration and Marketo’s features enabled sales‑marketing alignment, sophisticated scoring and nurturing, and advanced reporting; training resources and community support accelerated adoption. Within one month they tripled simultaneous campaigns, reduced webinar setup from a full day to under two hours, and freed marketing to focus on strategy and higher-quality reporting.

Crownpeak

Christopher Im

Marketing Coordinator, CrownPeak