Case Study: 2U achieves rapid Salesforce integration, increased conversions, and reduced IT support costs with Marketo

Marketo Makes the Grade for 2U and Helps Revolutionize Recruiting

2U, a company that builds for-credit online programs with universities like Brandeis, Duke and Emory, struggled with a patchwork CRM and multiple vendors that created conflicts and prevented the complex admissions analytics it needed. Developers and the CTO were repeatedly pulled into building email templates and drip campaigns, and business and admissions teams lacked a marketing platform they could use independently.

2U chose Marketo for its native Salesforce integration, deploying it across five Salesforce domains in under three weeks, and used it to track applications, links, RSVPs and webinars to personalize applicant experiences. The result: business and admissions teams run campaigns without heavy IT support, developers can focus on innovation, conversions improved through data-driven insights, and 2U achieved measurable cost savings and top-line growth.

2U