Case Study: Hatch Early Learning achieves 10% more leads and $400K in opportunities with Marketo Web Personalization

Hatch Early Learning - Customer Case Study

Hatch Early Learning, a leader in turnkey early‑learning solutions since 1984, needed to better engage relevant site visitors with high‑value content to move prospects faster through the sales cycle and increase both the quality and quantity of online leads.

By deploying Marketo Web Personalization and Predictive Content (with A/B testing), Hatch launched 30 personalized campaigns and tracked 300 content assets (25 enabled for recommendations). The program drove 1,300+ monthly personalized engagements, delivered a ~10% boost in lead generation, achieved an 18% conversion rate from recommended content, and produced $400K in open opportunities from the top “Take a Test Flight” campaign (one‑third converted to sales), plus $100K in opportunities from predictive content.

Hatch Early Learning