Case Study: Visage achieves 5x opportunity conversion and record revenue with Marketo

With Marketo, Visage Increases Opportunity Conversion by 5x

Visage provides enterprise software that consolidates mobile program data—devices, spend, inventory and policy—into a single dashboard to reduce wireless costs. Rapid growth exposed gaps in their marketing operations: their existing automation lacked deep analytics and true two-way Salesforce integration, and they needed an easy-to-use, feature-rich platform to professionalize marketing and better qualify leads.

Visage migrated to Marketo in under a week and launched campaigns within a month, integrating seamlessly with Salesforce and GoToWebinar, using progressive profiling, nurturing, A/B testing and real-time Sales Insight alerts. The result: a fivefold increase in opportunity conversion, two record revenue quarters, tighter sales-marketing alignment (sales only call qualified leads), and reallocated budget toward higher-ROI programs.

Visage

Neil Cohen

Vice President of Marketing