Case Study: Enghouse Interactive achieves 120% of marketing revenue goals with Marketo

Enghouse Interactive Achieves 4 Years of Pipeline Growth Using Marketo

Enghouse Interactive is a global software provider of contact-center, IVR, call recording and attendant console solutions. During the recession the marketing team needed to do more with less and moved beyond basic email tools to find a scalable, automated platform that could support global operations and acquisitions.

Enghouse implemented Marketo across North America and EMEA, using smart lists, cloned campaigns and Salesforce integration to standardize processes and launch campaigns 4X faster. With Revenue Cycle Analytics and dynamic social marketing, the company sharpened lead qualification and proved marketing’s impact—exceeding marketing revenue goals by 120% and increasing lead generation by about 50%.

Enghouse Interactive

Bruce Petillo

Director of Marketing, Enghouse Interactive