Case Study: PFL achieves unified multichannel engagement and 204% response lift with Marketo

Eliminating marketing silos enables PFL to create a compelling buyer journey that drives customer engagement

PFL, a commercial printer that launched its ecommerce site in 1999 and now serves more than 125,000 customers, expanded into SaaS with its Tactile Marketing Automation (TMA) offering. That growth exposed fragmented marketing processes: teams and channels operated in silos, making it hard to deliver consistent, personalized experiences for three distinct audiences (ecommerce buyers, enterprise SaaS customers, and partners) or to measure marketing’s impact on revenue.

PFL implemented Marketo and integrated it with TMA to unify channels and automate personalized journeys—using nurture programs, account-based marketing, Web Personalization, Ad Bridge display ads, retargeting, and Revenue Cycle Explorer to guide spend. The integrated approach delivered immediate gains: email opens rose 27%, unsubscribes fell 16%, multichannel campaign responses jumped 204%, and engagement and ROI tracking improved across audiences.

PFL

Daniel Gaugler

Chief Marketing Officer