Case Study: Leadspace achieves 337% more qualified leads and measurable ROI with Marketo

Leadspace and Marketo Partner to Drive a 337% Increase in Qualified Leads

Leadspace, a social-powered B2B demand-generation platform that uses predictive analytics to find customers like a company’s best buyers, faced ad‑hoc marketing processes with no system to manage inbound leads or measure outbound campaigns. Salesforce was used mainly for sales, leaving marketing without visibility or a shared language with sales, which hurt alignment and made it hard to measure campaign ROI.

Leadspace implemented Marketo, launching campaigns within a week and reporting meaningful metrics within a month. Centralizing outbound communications and analytics gave a single “view of the truth,” improved sales–marketing alignment, lowered acquisition costs, and increased automation-qualified leads by 337%, enabling better nurturing, segmentation and scalable growth across markets.

Leadspace

Damon Waldron

Director of Demand Generation, Leadspace