Case Study: BluJay Solutions doubles marketing productivity and accelerates campaign delivery with Marketo

LeanLogistics - Customer Case Study

LeanLogistics, a leading provider of transportation‑management applications and supply chain services for customers like Dannon, Ace Hardware and Keystone Foods, faced limits with a legacy marketing automation platform that required manual Salesforce syncing and made campaign, webinar and tradeshow preparation slow and cumbersome. Headquartered in the U.S. with offices in Europe and Canada, the team needed an automated, scalable marketing solution to support growth and better integrate with sales.

By migrating to Marketo with professional services, LeanLogistics achieved seamless Salesforce integration and rapid campaign execution — launching trade show and webinar campaigns within a week. Marketing productivity doubled, email builds fell from days to hours, event prep dropped from six weeks to days, webinar/tradeshow registrants were centralized via API and tokens, and content was repurposed up to six times for targeted, testable campaigns that increased funnel conversions and provided clear revenue‑impact reporting.

BluJay Solutions

Joy Martinez

Marketing Programs Manager, LeanLogistics